Hi! We’re Joe & Ashley!

We’ve been married since 2014 and from the very beginning we had this deep desire to help others live a more fulfilling life and discover their God given calling and purpose…

Because 10 years ago we felt hopeless, frustrated and disappointed with the “promise” of the “American Dream” aka the 9 to 5 lifestyle. And we found ourselves asking “how did I get here??” and “is this really it??”…

And as hard as it was to face those questions, they led us down a path of self discovery and entrepreneurship, which was something we had never thought about doing before.

We leaned into our passions with health and fitness and became certified personal trainers, did network marketing, started a fitness ministry, taught group fitness for many years, helped hundreds of men and women live healthier, more fulfilling lives and even started our own online coaching business all while growing our family of 6.

But as our family grew, it became harder to pour the time and energy into our business that we had prior to being parents. So we knew we had to pivot and figure out a way to make money online without taking time away from our family.

But the question was… how??

And that’s when we discovered a better (more passive) way to make money online creating digital products so that we could make an income and impact without sacrificing the little moments that mean the most.

We've previously made thousands of dollars in the online business space by turning our passions into purpose-driven profits, and now we are taking the same strategies and showing YOU how you can create your own digital products based on your knowledge, skills, and passions in 2024.